|Energy & Environment|
By getting together Small and Medium Sized Enterprises (SMEs) with Tour Agents and Hotel Groups, the intention on an initial stage is to collect a situation status, which will lead to establishing strategies aiming globally to fulfil the needs the sector may evidence. In global terms, the project is directed to improving competitiveness in companies belonging to that services sector, especially those connected to Tourism, by establishing a platform to generate and transmit knowledge based on technological innovation and research in the Tourism domain.
TOUREG several targets can be summarized, globally, in:
In order to achieve the global goals, there are a few specific actions foreseen in the project:
There are seven countries participating in TOUREG through several institutions: Madeira Tecnopolo (Madeira, Portugal), Expedita (Madeira, Portugal), AREAM (Madeira, Portugal), The Regional Government of Balearic Islands (Balearic Islands, Spain), IBIT (Balearic Islands, Spain), GIT Consulting (Balearic Islands, Spain), Technical University of Crete (Crete, Greece), Foundation Hellas (Crete, Greece), Pemenco (Sweden), University of Luela (Sweden), CG-GC (Rumania), ARCF (Bulgaria).
Investment and finantial participation
The total budget assigned to this Project is of € 1,078,968.33 the parcel assigned to Madeira Tecnopolo being of € 110,100.00.
The TOUREG Project, in action since the beginning of 2008, has been developing the activities proposed by its own strategy. The participating regions are creating a joint report where the tourist sector in their regions and countries is characterized, emphasis being given to the relation between demand and offer within the sector. This document aims at shortening the distances between offer and demand among the diverse regions allowing, for example, that something needed at Lullea in Sweden can be fulfilled by a Madeiran supplier.
To make that as close to reality as possible, several measures are being taken, namely a SWOT analysis and questionnaires being distributed.